MOVIE MARKETING MADNESS FOR DUMMIES – PART TWO

MOVIE MARKETING MADNESS FOR DUMMIES – PART TWO

So last week I promised, after a good bit of griping, to offer some constructive criticism and advice for how movie studios can optimize what they’re doing online. Let’s get started…



Posted on March 1, 2006 by

MOVIE MARKETING MADNESS FOR DUMMIES – PART ONE

MOVIE MARKETING MADNESS FOR DUMMIES – PART ONE

Last year I wrote on Movie Marketing Madness: The Blog about how movie studios had failed to keep up with emerging technologies such as blogs, podcasts and other tools…



Posted on February 22, 2006 by

THE SECOND CHANCE

2.5 Stars
Year Released: 2006
MPAA Rating: Unrated
Running Time: 100 minutes

IN THEATERS! There are a lot of good messages in “The Second Chance” about how Christianity is a mix of love, both gentle and tough. Some of those, unfortunately, are lost in the uneven performances…


Posted on February 17, 2006 by

MOVIE MARKETING MADNESS: THE PINK PANTHER

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “The Pink Panther…”



Posted on February 8, 2006 by

MOVIE MARKETING MADNESS: BIG MOMMA’S HOUSE 2

n an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Big Momma’s House 2…”



Posted on January 25, 2006 by

MOVIE MARKETING MADNESS: UNDERWORLD: EVOLUTION

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Underworld: Evolution…”



Posted on January 18, 2006 by

MOVIE MARKETING MADNESS: 2005 WRAP-UP

I think the biggest story of the year was the firing of Geoffrey Ammar from his position as the head of marketing at Sony Pictures. Now many of you might be thinking, “Are you high?” Others might be thinking, “Why does FilmThreat continue to publish this guy’s column?” Good questions, both of those. Allow me to explain…



Posted on December 22, 2005 by

MOVIE MARKETING MADNESS: ZATHURA

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Zathura…”



Posted on November 8, 2005 by

MOVIE MARKETING MADNESS: THE WEATHER MAN

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Weather Man…”



Posted on October 27, 2005 by

MOVIE MARKETING MADNESS: DOOM

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Doom…”



Posted on October 19, 2005 by

MOVIE MARKETING MADNESS: ELIZABETHTOWN

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Elizabethtown…”



Posted on October 12, 2005 by

MOVIE MARKETING MADNESS: SERENITY

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Serenity…”



Posted on September 28, 2005 by

MOVIE MARKETING MADNESS: CORPSE BRIDE

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Corpse Bride…”



Posted on September 21, 2005 by

MOVIE MARKETING MADNESS: LORD OF WAR

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “Lord of War…”



Posted on September 14, 2005 by

MOVIE MARKETING MADNESS: THE EXORCISM OF EMILY ROSE

In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “The Exorcism of Emily Rose…”



Posted on September 7, 2005 by

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