FILM IN 140 PANEL SERIES: DIGITAL DISTRIBUTION: WAVE OF THE FUTURE OR LAST RESORT?

Film Threat’s Film in 140 Panel on Twitter that took place on Wednesday, May 25, 2011 from 9-10pm EST was entitled “Digital Distribution: Wave of the Future or Last Resort?” Independent film distribution is the issue du jour. Every film festival and film conference devotes at least one panel to it and new books on this topic are published seemingly every day. So if digital is the way to go, how to access the platforms? Film in 140 will be looking at this topic in a series of 3 parts: online streaming; cable VOD and aggregators and advisors who specialize in digital distribution.Transcript below!

PANELISTS

  • Rob Millis, CEO Dynamo Player (@dynamovideo)
    Dynamo is a product of Hudson Media Ventures Inc, a privately funded corporation based in New York City.

    The Dynamo Player is much like the other video players you’ve seen on the web. The only real difference is the seamless integration of a quick, easy and secure payment process. Viewers pay for programs in just a few clicks through the trusted services of PayPal or Amazon. The Dynamo Player can be embedded anywhere on the web, there is no special software to download, and the publisher always has full control over the video’s price and access period.

    Publishers are paid by every viewer. There are no minimums, no contracts, no up-front fees, and no need to keep advertisers happy. Just upload your video to Dynamo, set a price, publish it anywhere on the web, and get paid!

  • Brenda Nieborsky, OpenFilm (@openfilm)
    Openfilm is dedicated to developing, marketing and distributing great works.

    Openfilm showcases a fast growing collection of high quality, live action and animated films displayed in the highest quality available on the web. Our site provides a venue for users to watch premium content and for filmmakers to exhibit their works. The site also offers members a full featured social networking forum to bolster interaction between creators and viewers. The site currently offers over 6,400 original short films of all genres on more than 1,300 channels featuring independent filmmakers, production studios, film festivals and film schools including Vancouver Film School, Greater Philadelphia Student Film Festival and many others.

    Openfilm offers a 50/50 advertising revenue sharing program to all content providers. The website’s limited amount of selected content will enable the best producers’ works shine.

  • Sergio Radovcic, Inmoo (@imoocom)
    inmoo.com is the largest authorized independent entertainment theater on the Web, providing free access to thousands of independent films from your computer, smartphone, tablet or living room.

TRANSCRIPT

@Filmin140Panel Welcome to tonight’s panel! Our topic is “Digital Distribution: Wave of the Future or Last Resort?” #filmin140 -9:00 PM May 25th, 2011

@Filmin140Panel You can follow along with the conversation at TweetChat (http://bit.ly/abFubH) or at Film Threat (http://bit.ly/daqlJq) #filmin140 -9:00 PM May 25th, 2011

CharlesJudson @shericandler Funny, there was discussion about online streaming earlier. Now, there’s mostly pool and drinking. :-) #filmin140 -9:00 PM May 25th, 2011

@Filmin140Panel Our panelists tonight are Rob Millis, CEO Dynamo Player (@dynamovideo), … #filmin140 -9:00 PM May 25th, 2011

@Filmin140Panel …Brenda Nieborsky of @openfilm (@openfilm) and… #filmin140 -9:00 PM May 25th, 2011

@Filmin140Panel …Sergio Radovcic of Inmoo (@inmoocom). #filmin140 -9:00 PM May 25th, 2011

@Filmin140Panel Though we have panelists, multiple voices are welcome, so join in the discussion! #filmin140 -9:01 PM May 25th, 2011

@shericandler @variancefilms for this conversation it is online platforms that are accessible by filmmakers directly #filmin140 -9:01 PM May 25th, 2011

@Filmin140Panel First question for the panelists: can you please describe what your respective companies do as far as film distribution? #filmin140 -9:01 PM May 25th, 2011

@variancefilms @shericandler then I say a big part of the wave of the future. #filmin140 -9:01 PM May 25th, 2011

@lmcnelly Probably won’t be around for #filmin140, but as someone who started using @dynamovideo this week, I’m impressed so far -9:02 PM May 25th, 2011

@shortsreport Great tweetseminer on now! RT @shericandler: online platforms that are accessible by filmmakers directly #filmin140 -9:02 PM May 25th, 2011

@inmoocom Inmoo allows independent filmmakers to deliver, promote and monetize their works on multiple platforms #filmin140 -9:03 PM May 25th, 2011

@dynamovideo Dynamo Player enables filmmakers to set a price for their films and then embed anywhere online, viewers pay with PayPal/Amzn #filmin140 -9:04 PM May 25th, 2011

@openfilm @Filmin140Panel we provide a technology platform to filmmakers to expand their careers, gain visibility & revenue. #filmin140 -9:04 PM May 25th, 2011

@KonradStief @inmoocom But you are only one of the multiple platforms or do you do more? #filmin140 -9:04 PM May 25th, 2011

@shortsreport Can you elaborate? @lmcnelly: As someone who started using @dynamovideo this week Im impressed so far #filmin140 -9:05 PM May 25th, 2011

@FilmThreat TweetChat appears to be rolling a little slow tonight. Suggest adjusting refresh speed. #filmin140 -9:05 PM May 25th, 2011

@dynamovideo @lmcnelly thanks Lucas! We’re excited to be working with you! (see his film w/ Dynamo here: http://www.lucasmcnelly.com/) #filmin140 -9:05 PM May 25th, 2011

@openfilm @Filmin140Panel thru our prtnership w/ Verizon filmmakers can expand distribution to monetized platforms and millions of viewers #filmin140 -9:06 PM May 25th, 2011

@Filmin140Panel How do your platforms find films? Is it a curation process, or do the filmmakers come to you? Does it cost the filmmakers? #filmin140 -9:07 PM May 25th, 2011

@lmcnelly .@shortsreport the @dynamovideo interface was easy to use. glitch-free. didn’t impose a lot of bullshit. & the stats seem helpful #filmin140 -9:07 PM May 25th, 2011

@shericandler @openfilm oo tell me more about that partnership with Verizon. Mobile or FiOS? #filmin140 -9:07 PM May 25th, 2011

@inmoocom @KonradStief we provide additional exposure opportunities through various devices and work with traditional distribution partners #filmin140 -9:08 PM May 25th, 2011

@lmcnelly .@shortsreport of course, my film’s only been live for hours. still #filmin140 -9:08 PM May 25th, 2011

@dynamovideo @Filmin140Panel we have sought out some partners, but most of our filmmakers come by word of mouth (er…blog) #filmin140 -9:08 PM May 25th, 2011

@Filmin140Panel And @inmoocom, what are the different devices/platforms? Mobile, TV, desktop apps? #filmin140 -9:08 PM May 25th, 2011

@shericandler @inmoocom @KonradStief inmoo also has a channel on Roku so tv streaming is possible. But confused on the monetization model #filmin140 -9:09 PM May 25th, 2011

@openfilm @Filmin140Panel Free & premium accts. we’re a recognized brand that attracts filmmakers but we find content thru festivals too #filmin140 -9:09 PM May 25th, 2011

@KonradStief @inmoocom Trad distributors are open minded to collaborate with your specific service? #filmin140 -9:09 PM May 25th, 2011

@inmoocom @Filmin140Panel it is often a combination of things…word of mouth, festivals, distributors. There is no cost for the filmmakers #filmin140 -9:09 PM May 25th, 2011

@dynamovideo @Filmin140Panel we’ve also been fortunate to get some big endorsements and a major agency is now sending their clients our way #filmin140 -9:09 PM May 25th, 2011

@shortsreport Thx, avail to non US filmmkrs too? RT @lmcnelly @shortsreport the @dynamovideo interface was easy to use. #filmin140 -9:09 PM May 25th, 2011

@mrbarnard1 Can @dynamovideo serve as access to a “cloud” of a filmmaker’s films? #filmin140 -9:09 PM May 25th, 2011

@inmoocom @KonradStief very much so…there will be some specific announcements in the next few weeks on “first look” opportunities #filmin140 -9:10 PM May 25th, 2011

@FirstGlanceFilm Besides @openfilm do any of these platforms have consumer facing sites? #filmin140 -9:11 PM May 25th, 2011

@inmoocom @shericandler @inmoocom @KonradStief in-stream ads, page sponsorships. Granted, it is a balancing act #filmin140 -9:11 PM May 25th, 2011

@dynamovideo @shortsreport yes, available to foreign filmmakers! we also offer geoblocking, which helps distributors manage int’l sales #filmin140 -9:11 PM May 25th, 2011

@Filmin140Panel What types of films benefit most from your services? Short films, features? #filmin140 -9:11 PM May 25th, 2011

@KonradStief @shericandler @inmoocom Unaware of monetization model and why you find it confusing? #filmin140 -9:11 PM May 25th, 2011

@rosspruden The trend is toward not monetizing abundant digital content but the scarce elements around it. Does any platform do that yet? #filmin140 -9:12 PM May 25th, 2011

@shericandler @inmoocom do you get those sponsorships and advertising deals or is that up to the filmmaker to get? #filmin140 -9:12 PM May 25th, 2011

@openfilm @shortsreport @openfilm is available to filmmakers anywhere in the world #filmin140 -9:12 PM May 25th, 2011

@inmoocom @FirstGlanceFilm Inmoo is accessible at www.inmoo.com, Roku, Boxee and in the new few weeks on iOS and Android devices #filmin140 -9:12 PM May 25th, 2011

@FilmThreat Good Q – RT @FirstGlanceFilm: Besides @openfilm do any of these platforms have consumer facing sites? #filmin140 -9:12 PM May 25th, 2011

@inmoocom @shericandler we use our in house sales team and ad networks to maximize revenues. Keep in mind that the risk is all ours #filmin140 -9:13 PM May 25th, 2011

@dynamovideo @FirstGlanceFilm not a destination site, but you can see links to some featured films & learn more here: http://dynamoplayer.com #filmin140 -9:13 PM May 25th, 2011

@Filmin140Panel How much audience for the films utilizing your platforms are cultivated by you, and how much comes from filmmakers? #filmin140 -9:14 PM May 25th, 2011

@FirstGlanceFilm @dynamovideo Does this mean the Filmmaker is responsible for driving there own sales and marketing/advertising? #filmin140 -9:14 PM May 25th, 2011

@spiritusvult Do any of these companies plan to embed ads in the movie stream? #filmin140 -9:14 PM May 25th, 2011

@shericandler @inmoocom true, what’s the revenue split look like? how much traffic does one have to have b4 seeing any revenue? #filmin140 -9:14 PM May 25th, 2011

@inmoocom @Filmin140Panel we have every incentive to drive traffic ourselves, but we are seeing that social exposure from filmmakers is key #filmin140 -9:15 PM May 25th, 2011

@Filmin140Panel @spiritusvult Just about to ask that too. Do any ads run pre-/post-roll? During video content? #filmin140 -9:15 PM May 25th, 2011

@inmoocom @shericandler good Q. 50/50, we eat (gulp) the escalating costs of streaming, encoding, hosting, etc. #filmin140 -9:16 PM May 25th, 2011

@mrbarnard1 Digital destroys distribution gatekeepers, puts onus for MARKETING on the filmmaker. IMHO. #filmin140 -9:16 PM May 25th, 2011

@atlfilm365 @inmoocom is there a particular platform driving most of the traffic, or deeper engagement. I.E. Facebook? Email? #filmin140 -9:16 PM May 25th, 2011

@openfilm @Filmin140Panel Good question, obvsly varies, but we send a lot of traffic to our homepage editor’s picks 70/30 #filmin140 -9:16 PM May 25th, 2011

@dynamovideo @FirstGlanceFilm filmmakers drive most of the sales simply by drawing viewers to their site, FB page, etc. #filmin140 -9:16 PM May 25th, 2011

@Filmin140Panel @openfilm, can you describe the difference between the free and premium service? #filmin140 -9:17 PM May 25th, 2011

@openfilm @Filmin140Panel @spiritusvult Yes we have pre-roll and overlay. 50/50 rev split w/owners. Premium members can turn ads off #filmin140 -9:17 PM May 25th, 2011

@dynamovideo @FirstGlanceFilm we make an effort to support marketing efforts and guide the most effective use, but filmmakers are in control #filmin140 -9:17 PM May 25th, 2011

@inmoocom @atlfilm365 Facebook is clear winner for us, in particular embedding and sharing. Just our experience though #filmin140 -9:17 PM May 25th, 2011

@FirstGlanceFilm We’ve seen close to 3 million views using @openfilm and that’s just for our trailers and fest content! #filmin140 #success -9:17 PM May 25th, 2011

@inmoocom @mrbarnard1 very very true…sort of creates an interesting dynamic #filmin140 -9:18 PM May 25th, 2011

@mrbarnard1 Is @dynamovideo easy to integrate into Facebook? #filmin140 -9:18 PM May 25th, 2011

@malaikamose @openfilm Were u able to predict ad revenue before trying it? #filmin140 -9:18 PM May 25th, 2011

@dynamovideo @spiritusvult we don’t plan to ad or insert ads — ever. we’re the alternative to that option. #filmin140 -9:18 PM May 25th, 2011

@shericandler @dynamovideo in future I wld like to see a case study for how many sales happen via Facebook accounts. An average, not best case #filmin140 -9:18 PM May 25th, 2011

@FilmThreat RT @FirstGlanceFilm Weve seen close to 3 million views using @openfilm and thats just for our trailers and fest content! #success #filmin140 -9:18 PM May 25th, 2011

@lmcnelly Kind of? RT @mrbarnard1: Is @dynamovideo easy to integrate into Facebook? #filmin140 -9:18 PM May 25th, 2011

@Filmin140Panel @dynamovideo How does your company make money, if no ads? #filmin140 -9:19 PM May 25th, 2011

@openfilm @Filmin140Panel prem accts can turn ads off, mail-in dvds for us to upload content, sell mobile copies of content & more #filmin140 -9:19 PM May 25th, 2011

@mojavemusing wow RT @atlfilm365 RT @FirstGlanceFilm: We’ve seen close to 3mm views using @openfilm & that’s just for trailers & fest content! #filmin140 -9:19 PM May 25th, 2011

@dynamovideo @shericandler @mrbarnard1 we’re keeping an eye on the FB stats. right now it’s a small sample, only a handful of filmmakers #filmin140 -9:19 PM May 25th, 2011

@malaikamose @Filmin140Panel @dynamovideo does a 70/30 split of the charge per video #filmin140 -9:19 PM May 25th, 2011

@spiritusvult @dynamovideo Do you use your own codec? Is it html5 compliant? #filmin140 -9:20 PM May 25th, 2011

@mrbarnard1 Is @dynamovideo capable of HD, 2K, and 4K? Or, heaven forbid, 3D? #filmin140 -9:20 PM May 25th, 2011

@shericandler @dynamovideo I’m thinking ppl would better off selling from their site, not from Facebook. Could be wrong of course :) #filmin140 -9:20 PM May 25th, 2011

@dynamovideo @shericandler @mrbarnard1 by that I mean that only about 4% of our filmmakers embed their films on facebook #filmin140 -9:20 PM May 25th, 2011

@openfilm @malaikamose predicting rev is all based on the #s, if we know how many views to expect we can calculate revenue #filmin140 -9:21 PM May 25th, 2011

@Filmin140Panel @malaikamose Thanks, I missed that in the stream ;-) #filmin140 -9:21 PM May 25th, 2011

@atlfilm365 For panelists, what percentage of viewers would you say are frequent users, watching at least a video or two per week? #filmin140 -9:21 PM May 25th, 2011

@lmcnelly @shericandler @dynamovideo but both are better than 1 or the other #filmin140 -9:21 PM May 25th, 2011

@dynamovideo @mrbarnard1 not 3D, but 1080HD #filmin140 -9:21 PM May 25th, 2011

@mrbarnard1 @shericandler I agree with you Sheri, but expect FB to become big resource in one or two years. #filmin140 -9:21 PM May 25th, 2011

@malaikamose Agreed. I figure u shd put it wherever u can. RT @lmcnelly: @shericandler @dynamovideo but both are better than 1 or the other #filmin140 -9:21 PM May 25th, 2011

@dynamovideo @shericandler agreed, FB feels like a place everyone feels they “should” have their film, but I don’t expect a ton of sales there #filmin140 -9:22 PM May 25th, 2011

@FirstGlanceFilm @dynamovideo If a filmmaker doesn’t have a website and sells off Facebook, can they really drive enough traffic 2 make money? #filmin140 -9:22 PM May 25th, 2011

@openfilm @FilmThreat @FirstGlanceFilm also awesome custom channel! http://www.openfilm.com/channels/FirstGlanceFilms #filmin140 -9:22 PM May 25th, 2011

@shericandler I’m gonna maintain my position that social networks are for socializing, trust building, not selling. Until I’m proven wrong… #filmin140 -9:22 PM May 25th, 2011

@lmcnelly @inmoocom i can’t find your basic FAQ type page that lays out the basics? #filmin140 -9:23 PM May 25th, 2011

@mrbarnard1 @shericandler Also agreed, but that implies, to me, fandom for filmmakers. I think. #filmin140 -9:23 PM May 25th, 2011

@shericandler @FirstGlanceFilm doesn’t have a website??? bite your tongue! #filmin140 -9:23 PM May 25th, 2011

@shortsreport Any filmmakers able to comment on what kind of revenue they’ve seen from any of these indie uploads? #filmin140 -9:23 PM May 25th, 2011

@Filmin140Panel What are the demographics for the online audience? Is it all over the place, or is it more niche right now? #filmin140 -9:23 PM May 25th, 2011

@dynamovideo @Filmin140Panel really depends on content, we’ve had a lot of demographic surprises #filmin140 -9:23 PM May 25th, 2011

@mojavemusing @shericandler big +1! on that one Ms. Candler #filmin140 -9:24 PM May 25th, 2011

@inmoocom @lmcnelly typically addressed in our contract and T&Cs…perhaps old school, but we found it easier to chat with our partners #filmin140 -9:24 PM May 25th, 2011

@malaikamose I just know from my covering them http://bit.ly/mgKBZE RT @Filmin140Panel: @malaikamose Thanks, I missed that in the stream ;-) #filmin140 -9:24 PM May 25th, 2011

@Filmin140Panel @dynamovideo How so? #filmin140 -9:24 PM May 25th, 2011

@FirstGlanceFilm @shericandler Not all filmmakers have websites, they have FB fanpage etc…It’s a fact! #filmin140 THEY SHOULD!!! -9:24 PM May 25th, 2011

@spiritusvult @shericandler Agree, but the problem becomes people being forced to bookmark a million sites just to keep up.or? #filmin140 -9:24 PM May 25th, 2011

@dynamovideo @Filmin140Panel one of our most popular early programs was a hit among orthodox jewish pre-teens and their moms #filmin140 -9:24 PM May 25th, 2011

@atlfilm365 RT @dynamovideo: @Filmin140Panel one of our most popular early programs was a hit among orthodox jewish pre-teens and their moms #filmin140 -9:24 PM May 25th, 2011

@mrbarnard1 I could not more strongly urge: have your own WEBSITE! And Facebook, etc. #filmin140 -9:25 PM May 25th, 2011

@FilmThreat All filmmakers need a home online for their film. Website, Facebook page, Twitter, SOMETHING… #filmin140 -9:25 PM May 25th, 2011

@shericandler @FirstGlanceFilm they can’t have much of an audience then. And they if they get thrown off FB, they’re …screwed #filmin140 -9:25 PM May 25th, 2011

@lmcnelly @inmoocom as a filmmaker, if I don’t see that right away, i probably move on. #fyi #filmin140 -9:25 PM May 25th, 2011

@dynamovideo @Filmin140Panel we never expected people to sign up for new paypal accounts just to watch a movie, but that audience did #filmin140 -9:25 PM May 25th, 2011

@FirstGlanceFilm @openfilm @FilmThreat THANK YOU VERY MUCH!! #filmin140 -9:25 PM May 25th, 2011

@atlfilm365 @dynamovideo Do you think filmmakers could leverage their niches better on the net? Aiming “small” to get audiences? #filmin140 -9:26 PM May 25th, 2011

@rosspruden @shericandler Social networks are great for socializing, but sales are a natural extension of fandom. Doesn’t matter where. #filmin140 -9:26 PM May 25th, 2011

@malaikamose @openfilm what made you decide to go with ad model? Can you give a range of how much filmmakers make say monthly? #filmin140 -9:26 PM May 25th, 2011

@inmoocom @lmcnelly 10-4 on that…will share with the team, see no reason why we couldn’t post it #filmin140 -9:26 PM May 25th, 2011

@FirstGlanceFilm Yes, #filmmakers – Step 1-Website- Step 2-FB Step 3-Twitter Step4- Youtube – Use the big guys 2 ur advantage! #filmin140 #crosspollinate -9:27 PM May 25th, 2011

@Filmin140Panel Panelists, the stream is rolling along so go ahead and answer any questions posed; don’t wait for one from me ;-) #filmin140 -9:27 PM May 25th, 2011

@valibus Buy your domain, make a Tumblr page, forward domain. Viola, instant easy website. My site http://t.co/msWZIRw #filmin140 -9:27 PM May 25th, 2011

@lmcnelly @rosspruden @shericandler i don’t think the average person says “gosh, i can’t buy this. I’m on facebook” ;) #filmin140 -9:27 PM May 25th, 2011

@malaikamose @inmoocom I watch you on my Roku btw #filmin140 -9:27 PM May 25th, 2011

@dynamovideo @atlfilm365 filmmakers can definitely leverage their niches better, but some are very good at it #filmin140 -9:28 PM May 25th, 2011

@rosspruden @spiritusvult @shericandler Yes, a well known web site (like FB) as well as home site, needs to be part of the rollout, IMHO. #filmin140 -9:28 PM May 25th, 2011

@dynamovideo @atlfilm365 there is a big gap between filmmakers who know how to market and others who are used to relying on others to do it #filmin140 -9:28 PM May 25th, 2011

@Filmin140Panel How is the mobile audience compared to the streaming desktop audience, or streaming to TV boxes? Which is the best platform? #filmin140 -9:29 PM May 25th, 2011

@mrbarnard1 Speaking of digital, Comcast just announced Consumers Watched 20 Billion “Video On Demand” in past decade. #filmin140 -9:29 PM May 25th, 2011

@openfilm @malaikamose from talking w/ distribution co.s that found success on hulu. ads $2300 a month down $400 down on mobile sales #filmin140 -9:29 PM May 25th, 2011

@dynamovideo the big difference between a destination site and your own site is usually cost/revenue — but no reason not to do both #filmin140 -9:29 PM May 25th, 2011

@FirstGlanceFilm IMO @openfilm is 1 of the best assets 2 short filmmakers online…great exposure and marketing, even IF no revenue #filmin140 -9:30 PM May 25th, 2011

@shericandler @mrbarnard1 that’s next sessions conversation Michael. Welcome back by the way #filmin140 -9:30 PM May 25th, 2011

@inmoocom @Filmin140Panel each platform presents unique challenges AND opportunities. In particular, monetization approach differs greatly #filmin140 -9:30 PM May 25th, 2011

@mrbarnard1 @shericandler (thanks) #filmin140 -9:30 PM May 25th, 2011

@FilmThreat Filmmakers need to know some marketing, but some people aren’t solid at both filmmaking & marketing. Know your strength, get help #filmin140 -9:30 PM May 25th, 2011

@lmcnelly @mojavemusing @rosspruden @shericandler sure, but i’ll take a transaction over no transaction every time #filmin140 -9:30 PM May 25th, 2011

@Filmin140Panel @FirstGlanceFilm @openfilm Is the majority of films on the site shorts? How big is the feature base? #filmin140 -9:31 PM May 25th, 2011

@mojavemusing @lmcnelly @rosspruden @shericandler was *idealist* voice #filmin140 -9:31 PM May 25th, 2011

@atlfilm365 Do you think filmmakers often think enough about (re)structuring their films for online streaming? Like bundling projects? #filmin140 -9:32 PM May 25th, 2011

@openfilm @shortsreport @mrbarnard1 77% of festival goes have watched indie films on VOD compared to under 50% for non-fest goes #filmin140 -9:32 PM May 25th, 2011

@openfilm @FilmThreat You must add marketing to your film’s budget! if you can’t do it budget a pro! #filmin140 -9:33 PM May 25th, 2011

@Filmin140Panel @openfilm That begs the whole “why go to a festival if the audience is larger on-demand”? Is online VOD the death of festivals? #filmin140 -9:33 PM May 25th, 2011

@malaikamose Well, discovery too right, less competition on ur own site, if u can bring traffic. #filmin140 RT @dynamovideo… (cont) http://deck.ly/~7dNo4 -9:33 PM May 25th, 2011

@FilmThreat RT @openfilm You must add marketing to your films budget! if you cant do it budget a pro! #filmin140 -9:34 PM May 25th, 2011

@shericandler @openfilm and never underestimate the time factor if you don’t have a large ad budget #filmin140 -9:34 PM May 25th, 2011

@atlfilm365 @Filmin140Panel Hush your mouth. Death of festivals. :-) #filmin140 -9:34 PM May 25th, 2011

@mojavemusing @FilmThreat @openfilm Big connection between arts-goers IRL and digital engagement (in general). Ref @NEAarts Audience 2.0 report #filmin140 -9:34 PM May 25th, 2011

@Filmin140Panel @atlfilm365 I’m just asking…. #filmin140 -9:34 PM May 25th, 2011

@openfilm @Filmin140Panel @FirstGlanceFilm 80% shorts & we have an incredible feature selection with more coming via “collections” #filmin140 -9:35 PM May 25th, 2011

@FilmThreat @atlfilm365 Leave @Filmin140Panel alone! #filmin140 -9:35 PM May 25th, 2011

@shericandler ha, forgot who was on here right? RT @atlfilm365: @Filmin140Panel Hush your mouth. Death of festivals. :-) #filmin140 -9:35 PM May 25th, 2011

@atlfilm365 @Filmin140Panel I know you are and it has to be asked. :-) #filmin140 #dontignoretheelephantintheroom -9:35 PM May 25th, 2011

@Filmin140Panel @mojavemusing Do you have a link you can post to the Audience 2.0 report? #filmin140 -9:35 PM May 25th, 2011

@lmcnelly Festivals are the death of feativals (unless they adapt). RT @Filmin140Panel: Is online VOD the death of festivals? #filmin140 -9:35 PM May 25th, 2011

@rosspruden Marginal unit cost of films is $0—I want bundling of films (abundant) w/ other scarce goods. So far, nothing like that… no? #filmin140 -9:36 PM May 25th, 2011

@openfilm @Filmin140Panel no way! ppl go to fests to network! fests will never b replaced. We serve 350 fest, so we hv to keep them around! #filmin140 -9:36 PM May 25th, 2011

@dynamovideo @malaikamose less competition on your own site, it’s true, and ability to up-sell other films, merch, etc #filmin140 -9:36 PM May 25th, 2011

@FilmThreat RT @openfilm 80% shorts & we have an incredible feature selection with more coming via “collections” #filmin140 -9:36 PM May 25th, 2011

@FirstGlanceFilm @shericandler @atlfilm365 Festivals have the ability to bring added exposure, marketing, accolades etc 4 a filmmaker. #filmin140 -9:36 PM May 25th, 2011

@mojavemusing @lmcnelly KNEW that was coming ;) #filmin140 -9:36 PM May 25th, 2011

@whomadewhoprods Audience building, realistic budget, attractive story and potential distribution. #filmin140 #filmin140 -9:36 PM May 25th, 2011

@FilmThreat RT @openfilm no way! ppl go to fests to network! fests will never b replaced. We serve 350 fest, so we hv to keep them around! #filmin140 -9:37 PM May 25th, 2011

@gregorybayne Here’s my question. Do filmmakers & digital distro’s ever take into account their own viewing habits when approaching all this? #filmin140 -9:37 PM May 25th, 2011

@dynamovideo @rosspruden we have seen some bundling with Dynamo Player because you can add multiple titles for a single purchase #filmin140 -9:37 PM May 25th, 2011

@spiritusvult @rosspruden You mean a service that streams music, movies, tv, etc.? #filmin140 -9:37 PM May 25th, 2011

@FirstGlanceFilm @rosspruden Working on it!! #filmin140 -9:37 PM May 25th, 2011

@gregorybayne @lmcnelly Adapt how? #filmin140 -9:37 PM May 25th, 2011

@atlfilm365 Good ? RT @gregorybayne Do filmmakers & digital distro’s…take into account their own viewing habits when approaching all this? #filmin140 -9:38 PM May 25th, 2011

@openfilm @malaikamose although we’re proud to have sent almost 3MM viewers to FirstGlance Films’ page that may not have gone otherwise #filmin140 -9:38 PM May 25th, 2011

@rosspruden @dynamovideo Great, but that’s still bundling abundant digital content. It’s not pairing up the scarce. See what I mean? #filmin140 -9:38 PM May 25th, 2011

@lmcnelly Stop relying on filmmakers as a revenue stream & start viewing them as a partner, for one RT @gregorybayne: @lmcnelly Adapt how? #filmin140 -9:38 PM May 25th, 2011

@shericandler @rosspruden for that I think you are talking TopSpin Media. #filmin140 -9:38 PM May 25th, 2011

@dynamovideo @rosspruden the scarce? #filmin140 -9:39 PM May 25th, 2011

@atlfilm365 @rosspruden What do you mean by scarce? #filmin140 -9:39 PM May 25th, 2011

@lmcnelly @rosspruden why couldn’t you put the scarce vid in w/ the non-scarce one? #filmin140 -9:39 PM May 25th, 2011

@Filmin140Panel Is online VOD a replacement for traditional cable/theater/home video models of distribution, or an expansion; another option? #filmin140 -9:39 PM May 25th, 2011

@shericandler @atlfilm365 @rosspruden stuff that can’t be copied infinitely. experiences, physical goods (not DVDs) etc #filmin140 -9:39 PM May 25th, 2011

@rosspruden @dynamovideo Selling scarcites for filmmakers: @rosspruden.blogspot.com/2009/12/cwf-rtb-for-filmmakers-part-6-of-6.html”>http://@rosspruden.blogspot.com/2009/12/cwf-rtb-for-filmmakers-part-6-of-6.html #filmin140 -9:40 PM May 25th, 2011

@openfilm @gregorybayne we have a content team, like a fest programmer dept that views every film uploaded to our site we know what we like #filmin140 -9:40 PM May 25th, 2011

@gregorybayne @lmcnelly It’s difficult. I ran a fest for 5 years. No paid staff, 8 months of work each year. No pay. Kinda like the filmmaking #filmin140 -9:40 PM May 25th, 2011

@rosspruden @lmcnelly A “non-scarce” film is sort of an oxymoron. If it can be copied infinitely, it’s not scarce, is it? #filmin140 -9:41 PM May 25th, 2011

@shericandler are either @inmoocom or @openfilm looking at subscription models? #filmin140 -9:41 PM May 25th, 2011

@mrbarnard1 @Filmin140Panel I think everything is an *expansion*, it’s a larger soup for consumers. #filmin140 -9:41 PM May 25th, 2011

@dynamovideo @Filmin140Panel in most cases online VOD is simply another option, imho. but VOD of all kinds def killing theaters long term #filmin140 -9:42 PM May 25th, 2011

@goodlifecyclist @shericandler @rosspruden Topspin or DIY with e-junkie. Here’s our setup: http://bit.ly/bFbmSi #filmin140 -9:42 PM May 25th, 2011

@rosspruden @shericandler Top Spin is fantastic for bundling scarcities. Kickstarter and other crowdfunding platforms are also good at it. #filmin140 -9:42 PM May 25th, 2011

@malaikamose Good question. How to decide ads vs paywall? RT @shericandler: are either @inmoocom or @openfilm looking at subscription models? #filmin140 -9:42 PM May 25th, 2011

@shericandler @dynamovideo you got THAT right especially for indie fare. Who needs to go to a cinema for a small, character piece? #filmin140 -9:42 PM May 25th, 2011

@atlfilm365 @openfilm That reminds of how you kind of know what a show on NBC or ABC looks like. Is branding via content important to you? #filmin140 -9:43 PM May 25th, 2011

@FirstGlanceFilm @Filmin140Panel No it’s another option, but if you ask the studios, it may be the death of the theater…That’s why 3D and IMAX #filmin140 -9:43 PM May 25th, 2011

@spiritusvult Not sure about the scarce argument. Something can be quality and abundant (see: Angry Birds). #filmin140 -9:43 PM May 25th, 2011

@Filmin140Panel @openfilm Do you make suggestions/curate for festivals, or is it the other way around? #filmin140 -9:43 PM May 25th, 2011

@gregorybayne @lmcnelly I guess it depends on the fest. We flew filmmakers out, put them up, made sure they had an audience & great time #filmin140 -9:43 PM May 25th, 2011

@openfilm @gregorybayne @lmcnelly I’ve run a festival also, it’s a lot of work to give 100+ films screen time, marketing, awards, etc #filmin140 -9:44 PM May 25th, 2011

@shericandler @atlfilm365 @openfilm I think a better branding example is HBO or Showtime or AMC not traditonal network brands #filmin140 -9:44 PM May 25th, 2011

@inmoocom @malaikamose @shericandler @inmoocom @openfilm no subscription model for us, although there are some other alternatives coming #filmin140 -9:44 PM May 25th, 2011

@rosspruden @goodlifecyclist Yes, done well. I blogged about it a while back. http://infdist.com/examples/hunter-weeks-ride-the-divide #filmin140 -9:44 PM May 25th, 2011

@lmcnelly well u’re good peopleRT @gregorybayne: @lmcnelly We flew filmmakers out, put them up, made sure they had an audience & great time #filmin140 -9:44 PM May 25th, 2011

@dynamovideo @FilmThreat @Filmin140Panel online VOD is the most available and often best DIY solution right now though #filmin140 -9:44 PM May 25th, 2011

@gregorybayne @lmcnelly sometimes that means more than direct monetary contri’s Also good for building relationships. Met @hunterweeks that way #filmin140 -9:45 PM May 25th, 2011

@Filmin140Panel @dynamovideo is the video content hosted w/ you or is it hosted on the filmmaker’s server, and they’re using your player/service? #filmin140 -9:45 PM May 25th, 2011

@mojavemusing @Filmin140Panel http://www.nea.gov/research/new-media-report/index.html #filmin140 Some ancillary reports since. Highly rec. -9:45 PM May 25th, 2011

@gregorybayne @lmcnelly Met Todd Rohal that way. Though I agree, some are in it for the $. Example Beverly Hills Film Fest. #filmin140 -9:45 PM May 25th, 2011

@lmcnelly @openfilm @gregorybayne also a lot of work: making the films that keep fests in business #filmin140 -9:45 PM May 25th, 2011

@Filmin140Panel @mojavemusing Thanks #filmin140 -9:45 PM May 25th, 2011

@rosspruden @spiritusvult Angry Birds isn’t so much product as service—you buy the software, its updates are the scarcity you pay for. #filmin140 -9:46 PM May 25th, 2011

@gregorybayne @mojavemusing @lmcnelly Yes. There are many different fests, personalities, and experiences. #filmin140 -9:46 PM May 25th, 2011

@shericandler @mojavemusing totally stealing that link for my FB page! #filmin140 -9:46 PM May 25th, 2011

@openfilm ads vs paywall depends on content, viewing audience & history. we consult for film festivals to help them answer these questions #filmin140 -9:46 PM May 25th, 2011

@gregorybayne @lmcnelly And booze…yes, we’re good people out here in Idaho ;) #filmin140 -9:46 PM May 25th, 2011

@goodlifecyclist @rosspruden @goodlifecyclist Thanks for the support Ross. That was a great article! #filmin140 -9:46 PM May 25th, 2011

@dynamovideo @malaikamose @shericandler ads vs paywall question is really reach vs revenue; big audience or big value per view, no wrong answr #filmin140 -9:47 PM May 25th, 2011

@rosspruden @goodlifecyclist You keep doing great work, I’ll keep blogging about it. ;) #filmin140 -9:47 PM May 25th, 2011

@openfilm @Filmin140Panel Yes we suggest films to fests! filmmakers can “hide” festival cycle films on our site so only fests can preview #filmin140 -9:47 PM May 25th, 2011

@gregorybayne @openfilm @lmcnelly Festivals are just as difficult to run as films are to make. #filmin140 -9:47 PM May 25th, 2011

@shericandler @goodlifecyclist so are you guys able to use something like Dynamo on your site, or are your rights tied up? #filmin140 -9:48 PM May 25th, 2011

@variancefilms Sorry, no- nothing will replace theaters. Ever. Most films don’t need theatrical- but some really benefit from it. #filmin140 -9:48 PM May 25th, 2011

@atlfilm365 @shericandler I would agree that HBO is better at branding. But you can gleam a lot about a network via it’s programming. #filmin140 -9:48 PM May 25th, 2011

@gregorybayne @lmcnelly @openfilm True. Most films suck. If more were better we’d have less discussion about distro in -> #filmin140 -9:48 PM May 25th, 2011

@openfilm @lmcnelly @openfilm @gregorybayne distributors buying the filmmakers’ films keeps everyone in business! #filmin140 -9:48 PM May 25th, 2011

@Filmin140Panel @openfilm Do you have plans to go more of a WithoutABox route in the future? #filmin140 -9:48 PM May 25th, 2011

@variancefilms Online streaming/VOD will most certainly replace DVD, and eventually some elements of cable TV, though, no question. #filmin140 -9:48 PM May 25th, 2011

@dynamovideo @Filmin140Panel we host all content. upload just like you would to any video site, then embed anywhere, we do the rest #filmin140 -9:48 PM May 25th, 2011

@MCNtweets RT @variancefilms: Sorry,no- nothing will replace theaters.Ever.Most films don’t need theatrical-but some really benefit from it. #filmin140 -9:48 PM May 25th, 2011

@lmcnelly I totally agree. RT @gregorybayne: @openfilm @lmcnelly Festivals are just as difficult to run as films are to make. #filmin140 -9:49 PM May 25th, 2011

@mojavemusing @shericandler we are ALL about the sharing :) #infactyousetthetone #filmin140 @NEAarts peeps do some fantastic research. Much respect -9:49 PM May 25th, 2011

@gregorybayne @goodlifecyclist @rosspruden You guys are my heroes, stealing from you left and right ;) #filmin140 -9:49 PM May 25th, 2011

@FilmThreat @variancefilms If I had a big enough screen at home, and could watch new releases immediately… theaters are in trouble. #filmin140 -9:49 PM May 25th, 2011

@openfilm @lmcnelly @openfilm @gregorybayne I’ve assoc. produced 14 short films; so know and appreciate the hard work! #filmin140 -9:49 PM May 25th, 2011

@albertotihan RT @FilmThreat: Filmmakers need to know some marketing, but some people aren’t solid at both filmmaking & marketing. Know your strength, get help #filmin140 -9:49 PM May 25th, 2011

@mrbarnard1 @dynamovideo You host it, can the player be white-labeled and mulit-platform for use as a “cloud” access device? #filmin140 -9:49 PM May 25th, 2011

@lmcnelly then we’re all screwed RT @openfilm: @gregorybayne distributors buying the filmmakers’ films keeps everyone in business! #filmin140 -9:49 PM May 25th, 2011

@FirstGlanceFilm There are lots of great films out there being made everyday, that could find an audience after fest runs! #filmin140 -9:49 PM May 25th, 2011

@gregorybayne @openfilm @lmcnelly Are they buying? I’ve licensed to a few… #filmin140 -9:50 PM May 25th, 2011

@goodlifecyclist @shericandler @goodlifecyclist Dynamo interests me! Not tied up. Might explore it for sure #filmin140 -9:50 PM May 25th, 2011

@variancefilms If you want to/need to/potentially can break out your film past your limited core audience, press from theatrical can’t be beat. #filmin140 -9:50 PM May 25th, 2011

@rosspruden @spiritusvult Also, Angry Birds = HOURS of fun. Worth the money. Movies = only 5 viewings max, a fraction of the time. Worth it? #filmin140 -9:50 PM May 25th, 2011

@shericandler @gregorybayne @goodlifecyclist @rosspruden and Ride the Divide is featured as a case in our new book. just a small plug there :) #filmin140 -9:50 PM May 25th, 2011

@openfilm @dynamovideo @malaikamose @shericandler not as easy as reach vs rev. if you don’t have the right content paywall won’t fly. #filmin140 -9:50 PM May 25th, 2011

@variancefilms @FilmThreat then why do films available on VOD before theaters still gross? #filmin140 -9:50 PM May 25th, 2011

@FilmThreat RT @gregorybayne Festivals are just as difficult to run as films are to make. #filmin140 -9:50 PM May 25th, 2011

@lmcnelly .@gregorybayne @openfilm my point. Current model: fests > films. When in reality: fests = films. #filmin140 -9:51 PM May 25th, 2011

@mojavemusing @Filmin140Panel NP Mark :) Thanks for this. Dig what you guys are doing with #filmin140 It matters that folks have forum to share ideas. -9:51 PM May 25th, 2011

@DS_Cole Are online film festivals of any value? #filmin140 -9:51 PM May 25th, 2011

@shericandler @lmcnelly I’m with you Lucas, the less of them in the middle, with hand out, the better. #filmin140 -9:51 PM May 25th, 2011

@variancefilms I’ll give you a case study- AMERICAN: BILL HICKS STORY. Day/date VOD. $20k release budget. $80k theatrical, top 5 on iTunes. #filmin140 -9:51 PM May 25th, 2011

@goodlifecyclist @gregorybayne @goodlifecyclist @rosspruden Fantastic – best form of flattery! Steal away… #filmin140 -9:51 PM May 25th, 2011

@dynamovideo @mrbarnard1 we’re working toward it, but doing it right requires a lot of work, and not there yet #filmin140 -9:51 PM May 25th, 2011

@openfilm @Filmin140Panel we already provide a similar serv. to fests that is expanding. #filmin140 -9:51 PM May 25th, 2011

@FilmThreat @variancefilms Because people love options. I’m not saying theaters SHOULD go away, but if I had a comparable setup at home… #filmin140 -9:52 PM May 25th, 2011

@shericandler @variancefilms can you give me some stats on that. films that did well in theatrical after VOD? really want to know #filmin140 -9:52 PM May 25th, 2011

@dynamovideo @openfilm @malaikamose @shericandler if you don’t have the right content, nothing works… :-) #filmin140 -9:52 PM May 25th, 2011

@FirstGlanceFilm @DS_Cole We believe that for fests to grow they need both! #filmin140 -9:52 PM May 25th, 2011

@lmcnelly Exactly RT @shericandler: @lmcnelly I’m with you Lucas, the less of them in the middle, with hand out, the better. #filmin140 -9:52 PM May 25th, 2011

@malaikamose true RT @dynamovideo: @openfilm @malaikamose @shericandler if you don’t have the right content, nothing works… :-) #filmin140 -9:52 PM May 25th, 2011

@goodlifecyclist @shericandler @gregorybayne @goodlifecyclist @rosspruden Can’t wait to see the new book! #filmin140 -9:52 PM May 25th, 2011

@rosspruden Strike that—infringe away! :) RT @goodlifecyclist: @gregorybayne @goodlifecyclist Best form of flattery! Steal away… #filmin140 -9:52 PM May 25th, 2011

@variancefilms @shericandler just did :). i know you too well! #filmin140 -9:52 PM May 25th, 2011

@FilmThreat RT @variancefilms: case study- AMERICAN: BILL HICKS STORY. Day/date VOD. $20k release budget. $80k theatrical, top 5 on iTunes. #filmin140 -9:52 PM May 25th, 2011

@jeannevb psst #scriptchat: you should be lurking on #filmin140. -9:53 PM May 25th, 2011

@shericandler I KNOW that’s right RT @dynamovideo: if you dont have the right content, nothing works… :-) #filmin140 -9:53 PM May 25th, 2011

@malaikamose @variancefilms how much did BILL HICKS make in itunes? #filmin140 -9:53 PM May 25th, 2011

@openfilm @gregorybayne @openfilm @lmcnelly we’re expanding partnerships beyond IPTV to distributors, so yes we’ll be connecting to buyers #filmin140 -9:53 PM May 25th, 2011

@variancefilms @FilmThreat see, now you’re talking- i think theaters being afraid of VOD is silly. i’ve found no day-date issues. #filmin140 -9:53 PM May 25th, 2011

@shericandler @variancefilms yeah spotted that after pressed update. Thanks #filmin140 -9:53 PM May 25th, 2011

@rosspruden Back to platforms out there—other than TopSpin, does any other outlet bundle abundant product with scarcities to boost sales? #filmin140 -9:53 PM May 25th, 2011

@variancefilms @malaikamose can’t say for sure, alas, because VOD reporting is near-useless for months. but it’s sold big. #filmin140 -9:53 PM May 25th, 2011

@IndyFilmFest Um, we certainly are, and it’s FASCINATING! Listen (read?) in! RT @jeannevb: psst #scriptchat: you should be lurking on #filmin140. -9:54 PM May 25th, 2011

@mrbarnard1 @variancefilms VOD reporting is more invisible than even home video reporting. Very difficult to find. #filmin140 -9:54 PM May 25th, 2011

@FilmThreat @variancefilms Yeah, we’re on the same page. #filmin140 -9:54 PM May 25th, 2011

@goodlifecyclist @rosspruden @goodlifecyclist @gregorybayne Yes – I like that better. #filmin140 -9:54 PM May 25th, 2011

@variancefilms @malaikamose Gravitas did a hell of a job on it- “barker” channel placement. partially because of day/date theatrical. #filmin140 -9:55 PM May 25th, 2011

@Filmin140Panel Why are VOD numbers so hard to come by? Seems the easiest to track. #filmin140 -9:55 PM May 25th, 2011

@BrowneTom I’m curious. Lurking now. RT “@jeannevb psst #scriptchat: you should be lurking on #filmin140.” -9:55 PM May 25th, 2011

@variancefilms @mrbarnard1 always drives me nuts. you can look on monday and see how I did over the weekend- VOD can take 3 months. #filmin140 -9:55 PM May 25th, 2011

@mrbarnard1 @Filmin140Panel The industry keeps them close-to-the-vest, doesn’t want to repeat the numbers game of theatrical #filmin140 -9:55 PM May 25th, 2011

@shericandler @variancefilms @malaikamose we’re hoping Gravitas will join us next session on Cable VOD talk #filmin140 -9:55 PM May 25th, 2011

@lmcnelly I never understood that either RT @Filmin140Panel: Why are VOD numbers so hard to come by? Seems the easiest to track. #filmin140 -9:55 PM May 25th, 2011

@gregorybayne @rosspruden Does anyone else agree there is too much emphasis put on ‘platform’? Platform schmatform. #makecoolshit #filmin140 -9:55 PM May 25th, 2011

@dynamovideo @Filmin140Panel a lot of VOD hosts don’t even share much with distributors #filmin140 -9:56 PM May 25th, 2011

@openfilm @dynamovideo @openfilm @malaikamose @shericandler simplified for sure, but Tribeca knows, they tried paywall and it didn’t work #filmin140 -9:56 PM May 25th, 2011

@DS_Cole @rosspruden: www.moviestreamproductions.com via www.flixstreamer.com does it all – early August. #filmin140 -9:56 PM May 25th, 2011

@gregorybayne @variancefilms @malaikamose Gravitas are good people. Handling @drivenfilm release with WB. #filmin140 -9:56 PM May 25th, 2011

@rosspruden Tweet from 2015: “In my hand is a USB flash drive with every movie ever made.” So… pop quiz: what’s your business model then? #filmin140 -9:56 PM May 25th, 2011

@mrbarnard1 We can’t yet say “didn’t work”, IMHO. We are still in a brand new era. Broadband still is not near critical saturation. #filmin140 -9:56 PM May 25th, 2011

@shortsreport Agreed! RT @gregorybayne: @rosspruden Too much emphasis put on ‘platform’? Platform schmatform. #makecoolshit #filmin140 -9:56 PM May 25th, 2011

@Filmin140Panel What is value of keeping VOD numbers hidden? Doesn’t it give impression that the numbers are weak, otherwise they’d be bragging? #filmin140 -9:57 PM May 25th, 2011

@variancefilms Yep- @gravitasVOD delivers the goods. Honest, and a pleasure to work with. We partner up often. #filmin140 -9:57 PM May 25th, 2011

@lmcnelly I’m watching my @dynamovideo VOD stats update in real(ish) time. Is that not normal? http://bit.ly/izLh8u #filmin140 -9:57 PM May 25th, 2011

@dynamovideo @Filmin140Panel a lot of distributors seem scared to show weaknesses — traditional rental numbers were much easier to massage #filmin140 -9:58 PM May 25th, 2011

@variancefilms I think VOD numbs are hidden because a lot of small direct-to-VOD films turn insanely scary (low) numbers. No mktng=no viewers. #filmin140 -9:58 PM May 25th, 2011

@rosspruden It’s crucial to develop a business model for that “nightmare” scenario now before it is upon us and nobody has thought about it. #filmin140 -9:58 PM May 25th, 2011

@mrbarnard1 @Filmin140Panel It IS “business” info, all biz except theatrical (from bad legacy) protect as much biz info as possible. #filmin140 -9:58 PM May 25th, 2011

@DS_Cole It’s a very competitive market – they don’t want you to know their numbers. #filmin140 -9:59 PM May 25th, 2011

@Filmin140Panel @dynamovideo Ahhh… gotcha #filmin140 -9:59 PM May 25th, 2011

@dynamovideo @lmcnelly amazon can take 30 days to give proper stats, that was 1/2 our motivation to build Dynamo Player this way #filmin140 -9:59 PM May 25th, 2011

@openfilm @IndyFilmFest email us for free partnership opportunities. we’d love to promote your event to our members and beyond #filmin140 -9:59 PM May 25th, 2011

@shortsreport Gotta blast out of here…best tweetseminar on film distribution EVER #filmin140 Thanks @shericandler ! -9:59 PM May 25th, 2011

@shericandler @variancefilms how do you feel about windowing? and territories? #filmin140 -9:59 PM May 25th, 2011

@variancefilms Aside from just not wanting to repeat the theatrical numbers game, I think ops don’t want anyone seeing a film getting 150 buys. #filmin140 -9:59 PM May 25th, 2011

@variancefilms @shericandler windowing is different for every single film every single time. If you have a checklist, you’re doing it wrong. #filmin140 -10:00 PM May 25th, 2011

@lmcnelly @dynamovideo wow. i can see not reporting numbers externally, but not reporting to your content creator? dumb dumb dumb #filmin140 -10:00 PM May 25th, 2011

@Filmin140Panel That’s the hour! The conversation can keep going but I want to thank @openfilm, @inmoocom and @dynamovideo for joining us tonight #filmin140 -10:00 PM May 25th, 2011

@jeannevb @IndyFilmFest @BrowneTom great group. Lots of talent, experience & advice at #filmin140 #scriptchat -10:00 PM May 25th, 2011

@mrbarnard1 @lmcnelly As for me, I’m ONLY talking about external VOD reporting. #filmin140 -10:00 PM May 25th, 2011

@openfilm @Filmin140Panel Many annual VOD conferences that produce the numbers, we can share details, email us 4 links to research #filmin140 -10:00 PM May 25th, 2011

@shericandler the internet is global, why window and territorialize it for other companies’ benefit? #filmin140 -10:01 PM May 25th, 2011

@OnDemandWeekly RT @Filmin140Panel: Why are VOD numbers so hard to come by? Seems the easiest to track. #filmin140 -10:01 PM May 25th, 2011

@lmcnelly makes sense RT @mrbarnard1: @lmcnelly As for me, I’m ONLY talking about external VOD reporting. #filmin140 -10:01 PM May 25th, 2011

@Filmin140Panel The transcript of tonight’s panel will be available on @FilmThreat.com tomorrow. #filmin140 -10:01 PM May 25th, 2011

@spiritusvult The anti-piracy argument we’ve been making is that the price/convenience must be better than torrentiing. #filmin140 -10:01 PM May 25th, 2011

@variancefilms And if you want VOD numbers- best source is filmmakers. They eventually get them, and should be encouraged to share. #filmin140 -10:01 PM May 25th, 2011

@dynamovideo @Filmin140Panel thanks very much! great to be a part of this. I’ll be on for a little bit longer to answer any questions #filmin140 -10:01 PM May 25th, 2011

@gregorybayne I don’t believe in platforms. I believe in fundamentals. As in, fundamentally do your best not to suck. #filmin140 -10:01 PM May 25th, 2011

@shericandler @variancefilms you know most sales agents and distributors have a checklist, c’mon #filmin140 -10:01 PM May 25th, 2011

@mrbarnard1 @shericandler Windows are ways to extend the market values… each is unique, but spread it out to maximize impact, IMHO #filmin140 -10:01 PM May 25th, 2011

@mrbarnard1 @gregorybayne Yes! RULE NUMBER 1: DON’T MAKE SHIT! #filmin140 -10:02 PM May 25th, 2011

@variancefilms Lotta sales agents and distributors are idiots. #filmin140 -10:02 PM May 25th, 2011

@shericandler @mrbarnard1 I understand what they USED to be, but now there is no excuse to tell ppl put your wallet away, not ready yet #filmin140 -10:02 PM May 25th, 2011

@mojavemusing Mad props to @Filmin140Panel @shericandler et al and guests. This “thing” you’re doing is good stuff, growing steadily :) #filmin140 -10:03 PM May 25th, 2011

@shericandler and that it used to be not physically possible to service every window at one time. But not anymore #filmin140 -10:03 PM May 25th, 2011

@mrbarnard1 @shericandler I agree about territorialization, but a theatrical/home/digital/airline etc windowing seems still appropriate. #filmin140 -10:03 PM May 25th, 2011

@dynamovideo @shericandler @mrbarnard1 also seems most consumers happy to pay more for early access, so why not let free market boost value? #filmin140 -10:03 PM May 25th, 2011

@FilmThreat @mojavemusing You can read previous panel transcripts at @FilmThreat.com: @FilmThreat.com/category/features/film-in-140/”>http://www.@FilmThreat.com/category/features/film-in-140/ #filmin140 -10:04 PM May 25th, 2011

@mrbarnard1 @dynamovideo Yes! There are those who buy 3D tix, those who must see on opening weekend, those who wait for bargain bin DVDs. #filmin140 -10:04 PM May 25th, 2011

@DS_Cole With today’s servers and networks, you can stream worldwide to any device with no problem. #filmin140 -10:04 PM May 25th, 2011

@spiritusvult @dynamovideo @shericandler @mrbarnard1 How about a sliding scale that descends with time. #filmin140 -10:04 PM May 25th, 2011

@shericandler @mrbarnard1 @dynamovideo for indie films? not hardly #filmin140 -10:05 PM May 25th, 2011

@rosspruden @mrbarnard1 @shericandler Sorry, disagree. New model is here, windowing is obsolete, vestige of bygone age. #filmin140 -10:05 PM May 25th, 2011

@mrbarnard1 @spiritusvult “sliding scale” of what? Windows? #filmin140 -10:05 PM May 25th, 2011

@dynamovideo @mrbarnard1 I think the same for advertising — I’d pay $25/mo or more for Hulu without ads #filmin140 -10:05 PM May 25th, 2011

@openfilm Thanks all for the talk, great panelists and excellent audience. see you online! www.openfilm.com #filmin140 -10:05 PM May 25th, 2011

@variancefilms Global day/date-maybe, but kills international sales potential. #filmin140 -10:05 PM May 25th, 2011

@whomadewhoprods “Too fast Vasili, too fast” #filmin140 So much info! #filmin140 -10:05 PM May 25th, 2011

@spiritusvult @mrbarnard1 Price. #filmin140 -10:05 PM May 25th, 2011

@mrbarnard1 @shericandler =} I still do not equate “indie” with “non-theatrical”. #filmin140 -10:05 PM May 25th, 2011

@shericandler @spiritusvult if you have an incredibly limited budget, you have money for 1 push, not 5 for each window #filmin140 -10:05 PM May 25th, 2011

@dynamovideo @shericandler @mrbarnard1 well, yes, it all depends on the content #filmin140 -10:05 PM May 25th, 2011

@variancefilms And I’m NOT a sales agent, but I have sold more than 1 film for 5 figures AFTER a US theatrical off the buzz. Weigh your options. #filmin140 -10:06 PM May 25th, 2011

@mrbarnard1 @spiritusvult Windows is, in effect, sliding scale of price. Top dollar for opening weekend, bottom dollar for bargain bin. #filmin140 -10:06 PM May 25th, 2011

@dynamovideo @shericandler @mrbarnard1 comes back to knowing your market value; windowing different for Brad Pitt vs indie documentary #filmin140 -10:07 PM May 25th, 2011

@rosspruden Better to build hype, then explode film into all markets at once. But, price points have to be lower to compete with torrents. #filmin140 -10:07 PM May 25th, 2011

@WonderMillFilms We’ve officially turned down an offer from a traditional DVD distribution co. we we can keep control & explore other options. #filmin140 -10:07 PM May 25th, 2011

@DS_Cole Sliding scale is appropriate for some movies. #filmin140 -10:08 PM May 25th, 2011

@shericandler @dynamovideo and being realistic about your marketing budget and what it can achieve. Windows are usually suicide for indies #filmin140 -10:08 PM May 25th, 2011

@rosspruden Pro-Windowing is overlooking how technology offers better options to conumers… options not currently offered by producers. #filmin140 -10:08 PM May 25th, 2011

@malaikamose @openfilm @inmoocom @dynamovideo forgive me if u already answered but r u all accessible on mobile? #filmin140 -10:08 PM May 25th, 2011

@atlfilm365 YES!!! RT @shericandler: @dynamovideo and being realistic about your marketing budget….Windows are usually suicide for indies #filmin140 -10:09 PM May 25th, 2011

@dynamovideo @shericandler absolutely agree, have to maximize the marketing effort, remove barriers to pay and watch #filmin140 -10:09 PM May 25th, 2011

@variancefilms @shericandler- NO- that’s bad advice. Windowing MUST be carefully considered. You only get one shot. #filmin140 -10:09 PM May 25th, 2011

@DS_Cole Marketing takes strategy. #filmin140 -10:09 PM May 25th, 2011

@lmcnelly If I see something got into SXSW, I might pay $10 to see it right then. 6mo later, probably won’t care. @rosspruden #filmin140 -10:09 PM May 25th, 2011

@dynamovideo @malaikamose any mobile device that handles flash properly #filmin140 -10:10 PM May 25th, 2011

@malaikamose @inmoocom @openfilm @dynamovideo If so do u have data for mobile access? #filmin140 -10:10 PM May 25th, 2011

@variancefilms @lmcnelly what about the other 99% of the potential audience that doesn’t know anything about the SXSW lineup? #filmin140 -10:10 PM May 25th, 2011

@spiritusvult @rosspruden Low pricepoint * volume, equals Henry Ford. Has film not learned that yet? #filmin140 -10:10 PM May 25th, 2011

@rosspruden Producers typically price content higher than the market. Current market price for digital content is 60%-90% of retail. #filmin140 -10:10 PM May 25th, 2011

@malaikamose um so no idevices? RT @dynamovideo: @malaikamose any mobile device that handles flash properly #filmin140 -10:10 PM May 25th, 2011

@OnDemandWeekly 1st time reading #filmin140. Looking fwd to next 1 rt @Filmin140Panel A bi-monthly film panel series held live online via Twitter, moderated -10:10 PM May 25th, 2011

@DS_Cole Agree. #filmin140 -10:10 PM May 25th, 2011

@shericandler windows are the luxury of big budgets or distribs willing to take on that risk #filmin140 -10:11 PM May 25th, 2011

@gregorybayne Or just dumb luck, tenacity, and a non-douchey demeanor. RT @DS_Cole Marketing takes strategy. #filmin140 -10:11 PM May 25th, 2011

@dynamovideo @malaikamose not yet, but it’s definitely something we’re working toward #filmin140 -10:11 PM May 25th, 2011

@lmcnelly .@variancefilms you can try and guess when they’ll feel like watching, or you can just make it available #filmin140 -10:11 PM May 25th, 2011

@rosspruden Scarcity = Immediacy. RT @lmcnelly: If something got into SXSW, I might pay $10 to see it right then. 6mo later? No. @rosspruden #filmin140 -10:11 PM May 25th, 2011

@mrbarnard1 @shericandler EVERYTHING is a risk! =} Want to make sure we are talking WINDOWS vs. REGIONS. Regions are dead. #filmin140 -10:11 PM May 25th, 2011

@variancefilms @lmcnelly but the gap between “making it available” and “marketing it” is one hell of a gap. #filmin140 -10:12 PM May 25th, 2011

@dynamovideo @malaikamose I wonder how much Apple’s war with Adobe has cost small companies… it’s a problem #filmin140 -10:12 PM May 25th, 2011

@malaikamose timeframe…? (i have to ask) RT @dynamovideo: @malaikamose not yet, but it’s definitely something we’re working toward #filmin140 -10:12 PM May 25th, 2011

@DS_Cole You have to take into consideration the length of your advertising, and leverage that, and use a good strategy. #filmin140 -10:12 PM May 25th, 2011

@DS_Cole If you test first, you have some idea what the market looks like #filmin140 -10:12 PM May 25th, 2011

@lmcnelly But only 1 gap RT @variancefilms: @lmcnelly but the gap between “making it available” and “marketing it” is one hell of a gap. #filmin140 -10:12 PM May 25th, 2011

@shericandler @variancefilms @lmcnelly that’s why you have to be marketing it all along, not waiting until release #filmin140 -10:12 PM May 25th, 2011

@lmcnelly Yup RT @shericandler: @variancefilms @lmcnelly that’s why you have to be marketing it all along, not waiting until release #filmin140 -10:12 PM May 25th, 2011

@dynamovideo @malaikamose hard to say, not by end of summer. lots of other stuff in the works that we’ll roll out first #filmin140 -10:12 PM May 25th, 2011

@variancefilms Marketing and advertising are very different things. #filmin140 -10:13 PM May 25th, 2011

@DS_Cole Agree – regions are dead. #filmin140 -10:13 PM May 25th, 2011

@DS_Cole I just call marketing all along, buzz. #filmin140 -10:13 PM May 25th, 2011

@shericandler yeah and effective advertising costs a ton RT @variancefilms: Marketing and advertising are very different things. #filmin140 -10:13 PM May 25th, 2011

@variancefilms I do agree that you shouldn’t wait to market. But if you want to expand outside your circle, it’s a HELL of a challenge. #doit #filmin140 -10:13 PM May 25th, 2011

@mrbarnard1 @lmcnelly The carry-over marketing power of Theatrical is superior to a “single” gap in marketing, IMHO #filmin140 -10:13 PM May 25th, 2011

@lmcnelly I don’t think audiences give a shit about windows. They care about how they watch something (TV, Theatrical, DVD, Web). #filmin140 -10:14 PM May 25th, 2011

@DS_Cole Marketing is difficult and takes a lot of strategy. No single method works. It builds. #filmin140 -10:14 PM May 25th, 2011

@jamesfflynn @shericandler @variancefilms I’ll share: my $12K college comedy, EASTERN COLLEGE-900 VOD plays, 4000 YT streams via @gravitasVOD #filmin140 -10:14 PM May 25th, 2011

@lmcnelly IF you get it RT @mrbarnard1: @lmcnelly The carry-over marketing power of Theatrical is superior to a “single” gap in marketing #filmin140 -10:14 PM May 25th, 2011

@mojavemusing Yes they are RT @variancefilms Marketing and advertising are very different things. #filmin140 -10:14 PM May 25th, 2011

@mrbarnard1 @jamesfflynn Thanks! Sounds good. #filmin140 -10:15 PM May 25th, 2011

@malaikamose @jamesfflynn and in dollars, what did you make? #filmin140 -10:15 PM May 25th, 2011

@shericandler yep windows are industry invention RT @lmcnelly: I dont think audiences give a shit about windows. #filmin140 -10:15 PM May 25th, 2011

@dynamovideo alright everyone, I’ve got to run. anyone can sign up and try the system here: http://dynamoplayer.com thanks to all! #filmin140 -10:15 PM May 25th, 2011

@DS_Cole Yes, you have to know how to market and advertise. #filmin140 -10:15 PM May 25th, 2011

@atlfilm365 @mrbarnard1 I get what you’re saying. But that requires an investment into theatrical that 90% of produced films can’t afford. #filmin140 -10:16 PM May 25th, 2011

@lmcnelly My Mom (and your Mom) only wants to know when the DVD is available (or whatever her viewing method). She’ll pay that $$ whenever #filmin140 -10:16 PM May 25th, 2011

@dynamovideo PS: I’ll be speaking at @sheffdocfest in a few weeks. if any of you are there, drop me a line and let’s have a pint #filmin140 -10:16 PM May 25th, 2011

@mrbarnard1 @dynamovideo I gotta run, too. Wow, great discussion. Thanks! #filmin140 -10:16 PM May 25th, 2011

@variancefilms @lmcnelly true but you DO have to give a shit. just saying “SCREW WINDOWS, EVERYTHING AT ONCE” is silly. It’s chess, not checkers #filmin140 -10:16 PM May 25th, 2011

@shericandler @jamesfflynn 4000 YT streams as in Youtube Rental, or regular Youtube? #filmin140 -10:16 PM May 25th, 2011

@malaikamose @Filmin140Panel @shericandler what in the world? what kind of time warp machine r u guys running? i can’t believe it’s after 10 #filmin140 -10:16 PM May 25th, 2011

@variancefilms @jamesfflynn what other forms of revenue did you have? #filmin140 -10:17 PM May 25th, 2011

@DS_Cole Agree with imcnelly, but prices have to decline to get the market. #filmin140 -10:17 PM May 25th, 2011

@DS_Cole If you plan your advertising carefully, it isn’t that expensive. #filmin140 -10:18 PM May 25th, 2011

@lmcnelly But are you playing chess w/ checkers pieces? RT @variancefilms: @lmcnelly you DO have to give a shit. It’s chess, not checkers #filmin140 -10:18 PM May 25th, 2011

@variancefilms @lmcnelly nah, man, i got that badass star wars set. #filmin140 -10:18 PM May 25th, 2011

@atlfilm365 What I do for #filmin140. Apparently missed an awesome screening of ATTACK THE BLOCK. #dutycalls :-) -10:18 PM May 25th, 2011

@lmcnelly Is that the one with 3 levels? #notascififan RT @variancefilms: @lmcnelly nah, man, i got that badass star wars set. #filmin140 -10:19 PM May 25th, 2011

@DS_Cole Very informative – thanks. #filmin140 -10:19 PM May 25th, 2011

@shericandler @variancefilms @lmcnelly I like Dylan..I don’t always agree with him but I like him #filmin140 -10:19 PM May 25th, 2011

@variancefilms @lmcnelly no, that’s trek, and trek is for suckers. #filmin140 #startingshit -10:19 PM May 25th, 2011

@jamesfflynn @shericandler not YT rental, regular streaming, free w/a 30sec ad at the beginning. #filmin140 -10:19 PM May 25th, 2011

@lmcnelly Oh. RT @variancefilms: @lmcnelly no, that’s trek, and trek is for suckers. #filmin140 #startingshit -10:19 PM May 25th, 2011

@variancefilms preparing for star trek fans to abuse me #filmin140 -10:20 PM May 25th, 2011

@shericandler @jamesfflynn does Gravitas have their own YT channel? why did you go with Gravitas for Youtube? #filmin140 -10:20 PM May 25th, 2011

@jamesfflynn @variancefilms just a DVD, available at Amazon (http://amzn.to/kHttMJ) & such. Will have multiple revenue streams for next film. #filmin140 -10:21 PM May 25th, 2011

@shericandler @jamesfflynn seems like they would be better for iTunes and Hulu access #filmin140 -10:22 PM May 25th, 2011

@jamesfflynn @shericandler I didn’t. Subcontracted thru my distrib. Found out about the stream MONTHS later (not sour grapes, just saying) #filmin140 -10:22 PM May 25th, 2011

@jamesfflynn @variancefilms Didn’t get an advance, so I’ll never see any money from it. Now using the distrib deal as leverage for next film. #filmin140 -10:24 PM May 25th, 2011

@spiritusvult Thanks for this. All of you have been very informative! #filmin140 -10:25 PM May 25th, 2011

@jamesfflynn @shericandler You’re probably right, would love to discuss with them directly for next film. #filmin140 -10:25 PM May 25th, 2011

@variancefilms @jamesfflynn sigh. but leverage is good. if you’re just selling via Amazon, use your own fulfillment house next time,get that $ #filmin140 -10:25 PM May 25th, 2011

@jamesfflynn @variancefilms Good advice. My hustle is increasing exponentially. 1st film made w/zero knowledge of biz side of things. #filmin140 -10:27 PM May 25th, 2011

@variancefilms @jamesfflynn first films are a good learning experience on all fronts- as long as you survive for the 2nd. glad you did. #gogetem #filmin140 -10:28 PM May 25th, 2011

@shericandler gotta fly, emails await #Iworkallthetime #filmin140 -10:29 PM May 25th, 2011

@variancefilms Final note- ?isn’t “how we can do the opposite of the industry”, it’s “how we can use industry tricks to make checks come to us” #filmin140 -10:29 PM May 25th, 2011

@jamesfflynn @variancefilms Thanks, Dylan. Getting the 2nd off the ground as we speak. #icantbefaded #filmin140 -10:30 PM May 25th, 2011

@whomadewhoprods Little late for #filmin140 but does anyone have success stories for #indie films touring universities or colleges? Please RT, thanks. -11:08 PM May 25th, 2011

@jamesfflynn @whomadewhoprods hit up @RangeLifeEnt (Todd Sklar), they are kings of the college tour. #filmin140 -11:12 PM May 25th, 2011

@rosspruden @shericandler @variancefilms A good discussion for next #filmin140 would be the economics behind release windows. Maybe invite @mmasnick? -1:30 AM May 26th, 2011

@hellochris @FilmThreat RTs of #filmin140 chat are interesting on VOD, festival and indy film -> @PHAGusta @ekkyij @gemarnonton @veronicakusuma -1:35 AM May 26th, 2011

@lmcnelly This week’s #filmin140 convo led me to write this article, which is hopefully helpful to some people http://bit.ly/jZ1AKE -2:54 AM May 26th, 2011




Posted on May 22, 2011 in Features, Film in 140 by
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2 Comments on "FILM IN 140 PANEL SERIES: DIGITAL DISTRIBUTION: WAVE OF THE FUTURE OR LAST RESORT?"

  1. Peter Gerard on Fri, 27th May 2011 12:35 am 

    You can already sell films on iphone & ipad with Distrify. We’ve had iOS support from day one. Films look great on the ipad when streamed via our player: http://distrify.com
    Please check it out and let us know what you think.
    (via Twitter: https://twitter.com/#!/shericandler/status/73754855591784448)


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  2. Andy Green on Fri, 27th May 2011 2:26 am 

    This is a great debate, I see we’re looking to assert a number of business models and routes to the audience – the best of these come from the POV of audience and filmmaker and I believe ‘selling movies socially’ is a natural progression away from traditional distribution – and I would count iTunes and Netflix, etc. as traditional.

    In answer to the Digital Distribution question: I don’t think we’re there yet. So much damage has been done to audiences’ loyalty and a culture of ‘expect free’ has been engendered that makes it challenging to roll out a new distribution service with a new business model and expect this to stick overnight. We have to be in it for the long haul if we want to see a cultural swing. There’s no doubt that rights holders, big and small, will seek new routes to audiences – the question is, are they willing to become film-marketers? Can traditional sales agents change their business models? It’s a big ask to these guys, operating on one model for 50 years, to suddenly say “hey, this Distrify thing is cool – change everything! We’re a marketing company now!” But some will. Companies like Dogwoof are embracing new routes to market, and services like Distrify will actually educate audiences in ‘value’ as our orientation is driven socially, our message is one of community and we have nothing to lose in trying!

    @andydistrify


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